Benefits of Creating Instructional Videos

The Benefits of Instructional and Educational Videos

Instructional videos have become a staple in digital learning, offering a dynamic way to share knowledge and skills. Whether for educational purposes, business training, or personal development, these videos provide clear, engaging, and accessible content. Below, we explore the significant advantages of creating how-to videos.

Visual Clarity

One of the most compelling reasons to use instructional videos is their ability to demonstrate tasks visually. Video-based content eliminates confusion by showing exactly how to do something, unlike text-based instructions. This visual clarity helps viewers understand complex processes more easily, making learning more effective.

Step-by-Step Guidance

Explainer videos excel in breaking down processes into manageable steps. Viewers have the flexibility to follow along at their own pace, pausing or rewinding as needed. This self-paced learning method allows you to master new skills or tasks without feeling rushed.

Increased Engagement

Videos naturally hold the viewer’s attention longer than text. By combining visuals, audio, and sometimes text overlays or animations, instructional videos create a rich, personalized learning experience. This engagement is crucial in keeping the audience interested and motivated. This is why it is so powerful to implement video content into your marketing strategy and funnel.


Instructional videos cater to a broader audience, including those who may struggle with reading comprehension or face language barriers. Features like closed-captioning make these videos more accessible and inclusive, ensuring that everyone can benefit from the content. 

Effective Demonstration of Techniques

Online videos are great for teaching tasks that require precise movements. This includes activities like cooking, DIY repairs, or fitness routines. By showing these actions in motion, videos ensure that viewers can accurately replicate the processes. 


The versatility of instructional videos is unmatched. They can cover an array of topics, from cooking to car repair, and cater to different learning styles. This makes them an invaluable resource across various fields and interests.


Videos are highly shareable content on social media platforms, allowing them to reach a broad audience quickly. You can access videos virtually anytime, anywhere. This shareability is especially beneficial for businesses or individuals looking to showcase their expertise or promote products and services.

SEO Benefits

Search engines like Google often give preference to video content in search rankings. Adding videos to your content strategy boosts your website’s visibility, increases traffic, and improves user engagement.

Personal Connection

Creating video content allows instructors to establish a personal connection with their audience. Viewers can feel more connected and build trust by watching and listening to the instructor. This is crucial for effective communication and learning.

Feedback and Interaction

Instructional videos also facilitate interaction. Viewers can leave comments, ask questions, and provide feedback directly on the video platform. This interaction helps build a community around the content, encouraging continuous learning and discussion.


Types of Instructional Videos

Appreciating the type of video styles you can utilize makes a difference when effectively getting your message across to your audience. Often, presentations combine several styles. The critical element is understanding WHO your target audience is and the BUDGET so you may select the appropriate style for the messaging. We have included samples created by the Flame Digital team to demonstrate the types of videos.

Tutorial Videos

These videos provide step-by-step guidance on how to perform specific tasks. They are particularly popular in medical and pharmaceutical training and the tech and software industries. Tutorials offer detailed instructions that are necessary to navigate complex interfaces or processes.

This sample begins with a documentary style interview that reinforces the emotional elements and motivation for comprehending the material.

Training Videos

Businesses and organizations mainly use training videos. They help improve employee skills, promote workplace policies, and ensure safety protocol compliance. They are effective for onboarding new employees or introducing new procedures.

This video was part of a series that communicates to residents the impact of stormwater.

Explainer Videos

These short videos focus on explaining a product, service, or concept in a simple, engaging, and straightforward manner. Explainer videos often use animations to illustrate points clearly and concisely.

This video was created shortly after the company launched to communicate to prospective clients how their software exceeded others.

Workshop or Webinar Recordings

You can record live workshops or webinars and repurpose them as instructional videos. These recordings show the lively interaction between the presenter and the audience. They often include Q&A sessions, which add depth to the content.

Note that in this video, we added chapters to the YouTube coding. Chapters make it easier for the user to jump to a section in the player, and hyperlinks can be created in collateral material to link to a key moment or chapter.

Demonstration Videos

Demonstration videos show the viewer how a product or service works in real time. They are popular in fields such as cooking, beauty, and art. In these industries, visual examples are essential for learning specific techniques or recipes.

Entire television channels have been created around demo videos! Here’s a short one created with a friendly vibe. 

Animated Tutorials

Utilizing animation, these videos can illustrate complex ideas that might be hard to explain through traditional video footage. These videos are particularly useful for illustrating abstract concepts or scenarios that are hard to film.

Note that this video is in Spanish. With proper planning, animations can be easily repurposed in multiple languages.


Screencasts capture digital interactions directly from the computer screen as screen recordings and often include voice-over narration. They are ideal for teaching software applications, demonstrating digital services, or guiding users through website navigation.

Learn more about this project in the detailed case study: How-To Video Success on YouTube

Next Generation Leaders

Interactive Videos

These videos incorporate interactive elements, such as quizzes, clickable links, or decision points that viewers can engage with. This interactivity enhances learning by making viewers active participants in the content.

Interactive videos are typically elements within a Learning Management System (LMS). Next Generation Leader is an example of a course that we produced and implemented.

Microlearning Videos (Micro Videos)

These are short videos designed to teach a small, specific topic in just a few minutes. They are perfect for learners who have limited time and prefer to digest information in small, manageable chunks.

This sample was a simple video showing members of a local non-profit how to grow wild celery grass to be planted in the nearby river. It’s a great example of a “no-cost” production—the KISS production philosophy.

Video Lectures

Academic and professional development settings widely use video lectures. In these videos, educators or experts speak directly to the camera about a topic. This often mimics the format of a classroom lecture.

Thanks to advances in web technology, videos like this can be produced remotely, for less cost and still retain production quality. 

Each type of instructional video has its own purpose. You can customize these videos to match your learning goals and how you engage your audience. Whether you aim to educate, train, or sell, there’s an instructional video format that can meet your needs.

Instructional Video Formats

  • Direct PresentationIn this format, educators present content directly to the camera, simulating a classroom lecture. They often use visual aids such as whiteboards or slides.
  • Interview or Panel Discussion — Features discussions with experts on specific topics, providing diverse insights and deepening understanding through conversational exchange.
  • Narrated Slide Presentation — A voice off-camera narrates the slides. A voice off-camera narrates the slides.
  • Screencast with Voice-over — Captures computer screen operations narrated by a speaker, ideal for software and web application tutorials.
  • Animated Explainer — Uses engaging animations and voice-over to simplify and explain complex concepts, making them more accessible and memorable.
  • Role Play or Scenario-Based – Depicts real-life scenarios or role-playing to demonstrate practical applications of skills, especially useful in training environments. These types of videos are often called “Train the Trainer” in sales environments.
  • Demonstration or How-To — It demonstrates how to complete a task by breaking it down into individual steps. This is particularly useful for instructional videos on topics such as cooking or assembling items. Breaking down the process into smaller steps makes it easier for viewers to follow along and understand each step. This method is effective for teaching complex tasks in a clear and organized manner.
  • Interactive VideoIncorporates interactive elements like quizzes or decision points, enhancing engagement by involving viewers directly in the learning process.
  • Documentary StyleThis long video format tells a story or explores a subject in depth. It uses narratives and interviews to deeply explore topics. This approach is ideal for subjects that require emotional and detailed examination.
  • Microlearning VideosShort videos that focus on a single, specific topic, designed for quick learning or brief informational sessions. This helps your audience learn at their own pace. 

Each format is designed to enhance your viewers’ engagement and learning outcomes. It tailors to the unique characteristics of the content and the specific needs of the audience. This customization ensures that the instructional videos are effective and connect well with viewers. It enhances the learning experience, making it more impactful and enjoyable. 


Instructional videos are an invaluable tool in modern education and communication, offering a multitude of benefits that enhance learning, engagement, and accessibility. Using video can greatly influence your audience and assist you in achieving your goals. This is especially true for content creators, educators, and business professionals. 

Video content has the power to engage viewers and convey information effectively. It can also help you establish credibility and build a strong online presence. View our case studies directly correlating educational videos to engagement. 

Remember, you can only save money during the pre-production planning process! Then, capturing quality content, editing, and posting with digital communication in mind is essential to the creation process. Your business will benefit from instructional videos if the content is easy for your audience to understand.

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